Company Overview


Company Profile

Bringing innovation to Pakistan's Electronics Industry

R&I Electrical Appliances has come a long way since its inception some 13 years ago. With a humble beginning, it grew from a small company with three people into a growing entity that employs hundreds of people.
  • 11¬†Branches across Pakistan including¬†Head Office
  • Around 1000 dealers in Urban, Rural and Metropolitan areas
R&I believes in delivering products that are of high quality, innovative and easy to use. Our brands include,
  • Kenwood A UK based appliances brand
  • Homage A local brand with an international vision
The combined product range of our brands includes all kitchen, home and power appliances and aim at helping you uplift your comfort and standard of living.


We at R&I are committed to continuously strive for surpassing customer & consumer expectations in Quality and Price Competitively.


  • Continually improving our product quality, operational effectiveness and infrastructure
  • Maintaining comfortable work environment
  • Monitoring customer satisfaction
  • Monitoring on time delivery
  • Continuously improving the Management Systems
  • Upgrading the machines and other associated facilities
  • Driving customer and statuary regulatory orientation at all levels within the organization
  • Establishing, reviewing and updating objectives
  • Adopting different management tools, techniques, standards, rules, regulation etc

Distribution Network

R&I Electrical Appliances has 10 branches and 1 Head Office in Karachi, with around 1000 Dealers all over Pakistan dealing in our Home, Kitchen and Power Appliances. This is not only to enhance the market share but also for our Customers to easily access our products. This huge network is the trademark of our success and demand of our brands.

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