Company Overview


Company Profile

Bringing innovation to Pakistan's Electronics Industry

R&I Electrical Appliances has come a long way since its inception some 13 years ago. With a humble beginning, it grew from a small company with three people into a growing entity that employs hundreds of people.
  • 13 Branches across Pakistan including Head Office
  • Around 1000 dealers in Urban, Rural and Metropolitan areas
R&I believes in delivering products that are of high quality, innovative and easy to use. Our brands include,
  • Kenwood A UK based appliances brand
  • Homage A local brand with an international vision
The combined product range of our brands includes all kitchen, home and power appliances and aim at helping you uplift your comfort and standard of living.


We at R&I are committed to continuously strive for surpassing customer & consumer expectations in Quality and Price Competitively.


  • Continually improving our product quality, operational effectiveness and infrastructure
  • Maintaining comfortable work environment
  • Monitoring customer satisfaction
  • Monitoring on time delivery
  • Continuously improving the Management Systems
  • Upgrading the machines and other associated facilities
  • Driving customer and statuary regulatory orientation at all levels within the organization
  • Establishing, reviewing and updating objectives
  • Adopting different management tools, techniques, standards, rules, regulation etc

Distribution Network

R&I Electrical Appliances has 13 branches and 1 Head Office in Karachi, with around 1000 Dealers all over Pakistan dealing in our Home, Kitchen and Power Appliances. This is not only to enhance the market share but also for our Customers to easily access our products. This huge network is the trademark of our success and demand of our brands.

CEO's Message

Welcome to R&I Electrical Appliances (Pvt.) Ltd.! As you navigate our website, I hope you learn more about the qualities that make our company an outstanding provider of essential kitchen & home appliances and power products. We have grown from a small start-up company in 2000 to operations nationwide with 13 branches and 23 service centers.

Our aim is to touch lives of every household in Pakistan with our quality and well-engineered products. In order to achieve this aim, we bring new product lines and new models to our customers each year, that are better than before. We travel around the world to look for the best technology that exists and select the one that is most suited to our customers.

Our brainchild “Homage” has grown into a well-known name. After an amazing response from our customers in the power products category, this year in 2019, we have launched Homage’s complete range of Air Conditioners while Washing Machines and Refrigerators are on their way to the market. Not only that, we are also expanding our “state-of the-art” manufacturing facility which is one of its own kind in the entire industry, with modern machinery and technology to support quick upgrades to the products every year.

While the market for Consumer Electronics is growing, the speed of technical innovation is also growing faster than ever, and fierce competition with competitors stays the same, however even in the wake of this challenge, we are determined to not be satisfied with where we are today, and will continue pushing forward with our business, with a sense of urgency and defined purpose all with the support of our well-respected employees. Our strength in this industry is directly attributable to our talented staff’s dedicated attention to our customers’ growing needs and their efforts in making us better everyday. Thus, our internal motto: “Building a better future together”.

That is R&I Electrical Appliances — a company with a proud past and a bright future! On behalf of R&I, I invite you to explore our website and learn more about all we have to offer. I am sure you will see why we love what we do.

Muhammad Rafiq Parsa - CEO

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